Product Description
In a series of convergent empirical essays, Manufacturing Whiteness explores the striking parallels in the social construction of whiteness and gender in colonial depictions of the colonizer/colonized and in contemporary advertising. The past decade has seen a sincere, if belated, willingness among white male scholars to self-critically examine the oppressive social, cultural, and political implications of their whiteness. Building on Jacques Lacan's powerfully original social-psychoanalytic insights into the role of desire in the fetishistic constitution of the subject-in-language, Manufacturing Whiteness offers a sophisticated, yet accessible theoretical method for deconstructing ad-content which enables the reader to trace whiteness, "otherness," and other worldliness to the very constitution of latemodern/postmodern western identity.