Product Description
In the age of “citizen-journalism” Publicity & Marketing for Mere Mortals is one of those rare books that isolate fundamental truths that make a difference, and illuminate the reader (whether that be a citizen journalist or professional) of tips, tactics, and samples that allow for in-house publicity and marketing for small business, non-profits, and educational organizations. Due to the current economic climate, and the shrinking staff at many major newspaper-publishing houses, more and more people are finding themselves not a loss for words…but at a loss getting their messages “heard.” With proven examples, and a fresh look at economical and effective marketing tactics, Publicity & Marketing for Mere Mortals presents valuable information to volunteers, staff, and management. It should be required reading for anyone interesting in sharing a message, yet with limited financial resources.